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Business Research Central

Welcome to Business Research Central. The following resources have been created to meet the research needs of business and agribusiness students and faculty.

A camera icon camera icon indicates that interactive media tutorials are included within the research guide.

RESEARCH GUIDES BY TOPIC
A-C
D-N M-Z
4 Ps of Marketing Demographics Management & Leadership
Accounting Distribution Channels and Logistics Manufacturing
Advertising Economics and Economic Indicators Maps & Geospatial Data
Agricultural and Food Web Sites Endowments, Foundations & Grants Market Share & Rankings
Agricultural Labor Food Services Industry Marketing Plans
Agritourism Government Information & Data Organic Market
Balanced Scorecard Herfindahl-Hirschman Index (HHI) Packaging
Banking and Finance Human Resource Management PEST Analysis
Business Plans Industrial Planning Potential Geographic Markets
Case Studies Industrial Sales Quality Assurance
Category Management Industry Analysis Real Estate
Climate Data Industry Codes (SIC/NAICS) Retail Series: Food Management
Commodities & Futures Industry Ratios & Benchmarks San Luis Obispo Demographic Data
Company Information Information Systems Starting a Business
Concentration Ratios International Development Statistics
Consumer Behavior International Financial Data Supermarket Data
Cultural Relations International Trade Surveys & Questionnaires
  Legal Sources and Law Target Markets (STP)
    Tax Research
    Technology & Innovation
    Trade shows, Associations & Exhibitions
    Wine, Viticulture and Enology
 
COURSE-SPECIFIC RESEARCH GUIDES
Orfalea College of Business    

BUS 450 Promotion Strategies

BUS 436 Entrepreneurial Finance

BUS 418 Listening to the Customer camera icon

BUS 410 International Business Law camera icon

BUS 402 International Management

BUS 348 Consumer Behavior

BUS 346 Principles of Marketing camera icon

BUS 100-01 SAS Business Research

GSB 528 Commercializing New Technology

MGMT 384 HRM: Managing People in Global Markets

Vignettes & Client Cases: Expand-A-Bowl camera icon

 
College of Agriculture, Food and Environmental Sciences - Agribusiness Department

AGB 510 International Development

AGB 460 Senior Projects

AGB 409 Agricultural Law camera icon

AGB 318 Global Agricultural Marketing & Trade camera icon

AGB 301 Food & Fiber Marketing camera icon

AGB 101 Introduction to Agribusiness

 
College of Liberal Arts
JOUR 331 Contemporary Advertising
 
INFORMATION COMPETENCE WEBSITES
Agribusiness    
The Agribusiness Information Competence Web site is a comprehensive, tutorial-driven, digital guide that teaches the skills needed to master basic information literacy skills.
In addition, students learn fundamental business, agricultural and economics competencies, while gaining hands-on experience using key agribusiness and business databases. The Web site was created to deliver business-related research support, teach general and subject-specific information competence skills, and to provide remote access to high-end databases and value-added digital research guides 24/7.
Industrial Technology    
The Industrial Technology Research Fundamentals Web site was developed to teach IT students basic information competence skills and the basics of business research. The Web site is a component of the Industrial Technology Research Portal. The Portal offers an IT Research Center and provides extensive research guides on industrial sales, packaging, quality assurance, manufacturing data, technology and innovation, industrial planning, marketing data, and more.
Marketing    
The Information Competence in Marketing Web site provides an inside look at marketing research, information resource types, competitive intelligence resources, governmental data, and information competence frameworks.This Web site includes: Environmental Scanning; Industry Analysis; Competitive Intelligence; Segmentation, Targeting, Positioning; Consumer Behavior; Marketing Strategy; and much more!
 
INFORMATION RESOURCE TYPES
Information Resource Types: The Essentials

 

 

 

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© Copyright by Cal Poly/Frank Vuotto 2003
Last Updated April 7, 2008